Terms of Service

Published by: AvanceAI LLC
Version: 2026-07-26.1
Last updated: July 26, 2026

1. Parties and acceptance

These Terms of Service (the “Terms”) are an agreement between you (the “Customer” or “you”) and AvanceAI LLC, a limited liability company organized under the laws of the State of Utah, United States of America (“Avance,” “we,” or “us”).

Registered business address: <PLACEHOLDER: Utah registered business address>

Contact: support@avance.ai · privacy@avance.ai · security@avance.ai

Marketing site: avance.ai. Application: app.avance.ai.

When you create an AVA account (the product, presented as AVA by Avance), you must expressly check an unticked checkbox to accept these Terms at the published version (Version: 2026-07-26.1); that acceptance is stored in an append-only record (user, Terms version, and timestamp). By accessing or using AVA, you also agree to these Terms. If you enter this agreement on behalf of a company or other entity, you represent that you have authority to bind that entity.

The launch market is Colombia. These Terms are governed by the laws of the State of Utah, USA (Section 18), without prejudice to any non-waivable rights you may have under applicable law.

2. Definition of the service

AVA is a software-as-a-service (SaaS) platform that enables businesses and independent professionals to manage contacts, messaging (including WhatsApp, Facebook, and Instagram, as configured), appointments, advertising integrations, and AI-assisted features, among other capabilities described in the product.

AVA may connect to third-party integrations. Some are available; others are in development and not yet available (in particular, Google Calendar and Google Business Profile). The then-current functional scope is what appears in the product at any time.

3. Eligibility and authority

You represent that you:

have legal capacity to contract;
if acting for a company, have authority to bind it;
will use AVA for lawful commercial purposes as a business or independent professional;
will provide accurate account information and keep contact and billing details current.

4. Accounts and security

You are responsible for:

keeping access credentials confidential;
all activity under your account, except unauthorized use that you promptly report to us;
configuring team roles and access appropriately;
promptly notifying support@avance.ai or security@avance.ai of any suspected account compromise.

Avance may require additional identity or authority verification for sensitive requests (for example, account deletion).

5. Acceptable use

You may not, and may not allow others to:

use AVA unlawfully, deceptively, or in violation of third-party rights;
send spam, malware, or unlawful content;
circumvent security or access controls;
reverse engineer the service except to the extent mandatory law permits;
overload or interfere with AVA’s or third parties’ infrastructure;
use AVA to process personal data without required authorizations and legal bases;
present AVA as the sender or controller of communications you send to your own customers or prospects where law or platform policies require identification of the responsible business.

Avance may suspend or limit access for reasonably suspected or confirmed violations (Section 14).

6. Customer data; notices to individuals

You own your CRM content (contacts, messages, notes, files, and other data you upload or receive through AVA) and are responsible for it.

In particular, you are responsible for:

obtaining and retaining the authorizations and providing the notices required by Law 1581 of 2012 and complementary rules for the individuals you interact with;
the lawfulness of messages and campaigns you send;
the instructions you give Avance as processor;
use of third-party integrations (Meta, Google, WhatsApp, and others) under their own terms and policies.

The Privacy Policy describes how Avance processes data as controller (account and billing) and as processor (CRM content). Deletion routes are at /en/data-deletion.

7. Avance intellectual property

Avance and its licensors retain all rights in AVA, the software, the trademarks (Avance, AVA, AVA by Avance), documentation, and any improvements to the service. These Terms grant you a limited, non-exclusive, non-transferable, revocable right to access and use AVA during your subscription term, subject to these Terms.

You acquire no ownership rights in AVA. Feedback you provide may be used by Avance without compensation, provided your confidential information is not disclosed in identifiable form without your consent.

8. Third-party integrations

AVA may interoperate with third-party services (for example, Google Ads, Google Tag Manager, Meta Ads, Facebook and Instagram messaging, Meta Conversions API, WhatsApp Cloud API, self-hosted WhatsApp server, Stripe, PayPal, and, in the future, Google Calendar and Google Business Profile).

Those integrations are governed by the third party’s own terms and policies. Avance does not control those services and is not responsible for changes, outages, or policies of Meta, Google, or other providers. In general, disconnecting removes the connection and associated stored credentials and does not by itself erase the CRM contact database; deliberate asymmetries (for example, Google Ads residuals versus Calendar retention) are described at /en/data-deletion.

Regarding WhatsApp, AVA supports both the official Meta WhatsApp Cloud API and a self-hosted WhatsApp server (WPPConnect / Baileys-style). You are responsible for choosing the appropriate path and complying with the rules applicable to that path.

9. Artificial intelligence — assistive outputs

AVA’s AI features are assistive. Outputs may be inaccurate, incomplete, or inappropriate for a given case. You must apply human review before relying on them for commercial, legal, medical, or other decisions with material consequences.

Avance does not guarantee specific results from AI features. Customer content used in AI is processed as described in the Privacy Policy (processor; no cross-customer training).

10. Fees, billing, taxes, and refunds

Access to AVA is charged according to the plan, price, and commercial terms in effect at purchase or renewal (including any applicable order).
In-product Stripe subscription billing for AVA access is not yet available. When that path is enabled, these Terms will be updated and charges will be processed through Stripe according to the methods you then configure.
Until then, charges for AVA access are handled through the commercial channels Avance indicates (for example, invoice or written agreement).
Prices may be shown exclusive of taxes. You are responsible for applicable taxes unless Avance is legally required to collect them and expressly indicates so.
Refunds, if any, are handled according to the applicable plan or agreement at purchase and mandatory law.

11. Avance is not the Customer’s payment processor

Separate clause: Avance is not a payment processor for charges you collect from your own end customers. When you connect Stripe or PayPal through AVA (see /en/subprocessors), or when you use any other payment provider you engage independently (outside AVA), you maintain that contractual and compliance relationship directly with that provider. AVA may, depending on the product, record or reference payment- or appointment-related information, but that does not make Avance an acquirer, payment gateway, or party responsible for those charges. As of this version, AVA does not offer a first-party dLocal or Wompi integration for Customer-to-end-customer charges.

Billing for your AVA subscription to you (Section 10) is independent of that relationship.

12. Confidentiality

Each party will protect the other party’s confidential information with at least the care it uses for its own, and will not use it except to perform these Terms. Disclosure required by law or competent authority is excepted, with reasonable prior notice when legally permitted. Confidentiality obligations survive for the service term and while the information remains confidential, or longer if required by law.

13. Availability and support

Avance will use commercially reasonable efforts to keep AVA available, without guaranteeing uninterrupted availability. Maintenance, incidents, or third-party outages (for example, Meta, Google, WhatsApp, or AWS) may occur.

Support is provided via support@avance.ai and channels indicated in the product. Specific service levels, if any, will be described in the applicable plan or a separate written agreement.

14. Suspension and termination

Avance may suspend or terminate access immediately if:

you materially breach these Terms;
payment fails and is not cured within a reasonable time;
required by law or a third-party platform;
use creates a security, fraud, or abuse risk.

You may stop using AVA and request cancellation by emailing support@avance.ai or through the commercial channels agreed with Avance. When in-product subscription billing exists, you may also use the cancellation controls then available.

After termination:

your right to access AVA ends;
account or location deletion is handled per /en/data-deletion (verified request to privacy@avance.ai; timelines described there);
no self-serve export / portability feature is promised; that capability is deferred. If you need a copy of your data before deletion, coordinate with support with sufficient lead time; Avance does not guarantee a self-service export format or timeline.

15. Disclaimer of warranties

EXCEPT AS MANDATORY LAW PROVIDES OTHERWISE, AVA IS PROVIDED “AS IS” AND “AS AVAILABLE,” WITHOUT WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, TITLE, OR NON-INFRINGEMENT. AVANCE DOES NOT WARRANT THAT AVA WILL BE ERROR-FREE, THAT THIRD-PARTY INTEGRATIONS WILL REMAIN AVAILABLE, OR THAT AI OUTPUTS WILL BE ACCURATE.

16. Limitation of liability

TO THE MAXIMUM EXTENT PERMITTED BY LAW, AVANCE’S TOTAL AGGREGATE LIABILITY ARISING OUT OF THESE TERMS OR THE USE OF AVA WILL NOT EXCEED THE AMOUNTS YOU PAID TO AVANCE FOR THE SERVICE IN THE TWELVE (12) MONTHS BEFORE THE EVENT GIVING RISE TO THE CLAIM. AVANCE WILL NOT BE LIABLE FOR INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, LOST PROFITS, OR LOSS OF DATA OR BUSINESS, EXCEPT FOR WILLFUL MISCONDUCT OR GROSS NEGLIGENCE WHERE LAW DOES NOT ALLOW LIMITATION.

17. Indemnification

You will indemnify and hold Avance harmless from third-party claims arising from: (a) your CRM content and communications; (b) your breach of these Terms or applicable law (including data-protection rules); (c) your use of third-party integrations; or (d) claims by individuals related to processing for which you are controller, except to the extent the claim results from Avance’s breach of its processor obligations.

18. Governing law and venue

These Terms are governed by the laws of the State of Utah, United States of America, without regard to conflict-of-laws rules. State or federal courts located in the State of Utah have exclusive jurisdiction, except where mandatory law requires a non-waivable different venue.

19. Notices

Notices to Avance must be sent to support@avance.ai and, for privacy matters, to privacy@avance.ai, or to the postal address: <PLACEHOLDER: Utah registered business address>.

Notices to you may be sent to the email associated with your account or by in-product notice. They are deemed received on the next business day after electronic sending, unless proven otherwise.

20. General

If any provision is held unenforceable, the remainder remains in effect. Failure to enforce a right is not a waiver. You may not assign these Terms without Avance’s prior written consent; Avance may assign them to an affiliate or successor. These Terms, together with the Privacy Policy and any applicable order or plan, are the entire agreement on the subject and supersede prior agreements on the same subject. Avance may update these Terms by posting a new version on this page; material changes will be communicated reasonably. Continued use after the new version takes effect constitutes acceptance to the extent permitted by law.